Why Athletes in the UK and US Are Choosing Primus

Every athlete who dreams of playing college soccer shares the same goal: to find the right opportunity where they can grow, compete, and earn a degree. But what we hear time and time again, whether from families in the UK or the U.S, is that the process of getting there often feels broken.

Some players go through agencies and feel like just another number. Others take the “traditional” U.S. path of ID camps, showcases, and endless emails... only to be left frustrated and out of pocket.

That’s why more and more athletes are choosing Primus. Not because we’re another agency or just another option, but because we’ve built something different: a personalized, supportive, and global approach that actually works.

Here’s what that looks like in real life:

🇬🇧 Why UK Athletes Are Switching to Primus

In the UK, the typical route to U.S. college soccer is through an agency. But too often, agencies run a cookie-cutter process: you pay your fee, attend one of their showcase events, and then wait to see what comes in.

That’s the current model: Pay → Tape/Showcase → Wait/Hope

At Primus, we do things differently. From onboarding, we create a tailored outreach plan built around each athlete’s academics, goals, and preferences, so they’re not waiting to be noticed, they’re proactively connected to the right opportunities.

One of our recent athletes had already signed with another agency before he heard about us. After paying his fee, he barely got any communication, no meaningful opportunities, and was left wondering if he’d made a huge mistake.

Then he joined Primus. Within a short time, he had three genuine offers on the table from schools that matched his goals and more importantly, he finally felt like someone was in his corner.

Today, he’s out in the U.S., thriving both academically and athletically, and still chatting to us regularly.

👉 UK athletes are choosing Primus because we don’t just sign players and move on. We’re with you at every step — from the first call to the day you arrive on campus and beyond.

🇺🇸 Why U.S. Athletes Are Moving Away from the “Traditional Path”

In the U.S., most players don’t think of using an agency... instead, they follow the “traditional” recruitment path. That usually means:

• Playing club in a big-name league

• Traveling to ID camps and showcases

• Sending out endless emails to coaches

• Creating an online recruiting profile and waiting for interest

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The problem? Everyone is doing the exact same thing and success rates are dropping as a result. Camps are overcrowded, inboxes are full, and coaches are overwhelmed. Families spend thousands on flights, hotels, and camp fees with no guarantee of a return.

Another limitation? American athletes often only consider U.S. colleges. If things don’t work out at home, they feel like their options are gone. With Primus, we open more doors: Canada, the UK, and Europe, giving athletes a truly global pathway.

One U.S. player we worked with summed it up perfectly. Before Primus, he had gone to 22 different ID camps and emailed countless coaches. After all that time and money, he had little to show for it.

Then he joined Primus. Within just two months, he’d had four video calls with coaches who were genuinely interested and aligned with what he wanted from a school. His mom said it best:

“Before Primus, it felt like a full-time job trying to get my son recruited. After? I didn’t have to worry anymore.”

👉 U.S. athletes are choosing Primus because the old way doesn’t work anymore. With competition now coming from around the world, they need a smarter, more personalized strategy to stand out — and more options than just staying in the U.S.

🟡 The Common Thread

Whether in the UK or the U.S., athletes are choosing Primus for the same three reasons:

1. Personalized fit — No cookie-cutter process. We build a recruitment journey around you, your goals, and your future.

2. Real support — Clear communication and ongoing guidance, so you and your family never feel alone in the process.

3. Global options — Not just the U.S. We give athletes opportunities in Canada, the UK, and Europe, so your future isn’t limited by geography.

   
   

🚀 The Bottom Line

Families in both the UK and U.S. are realizing the same thing: they don’t have to settle for the broken, outdated recruitment models they’ve been told to follow.

They’re choosing Primus because it works, because it feels different and because we treat every athlete as an individual with a unique path to success.

👉 Want to find out how our process could work for you? Learn more about Primus here.